Freelancer Skills Workshop: Marketing

About

Freelancer Skills Workshops are a chance for freelancers to hone their practical and business skills.

In this 90 minute workshop for freelancers, the Bush Theatre’s Marketing Managers Shannon Clarke and Ed Theakston will take you through developing a marketing campaign for a self-produced show, from identifying your target audiences, developing key messages, writing compelling copy and creating impactful assets, as well as discussing working with venue Marketing teams. There will be plenty of time for questions and discussion in this interactive workshop.

There are limited bursary places available for writers who need them. Please contact [email protected] for more information on how to apply for a bursary place.

Shannon Clarke is Marketing Manager at the Bush. Shannon started her career as the Marketing Intern at the Bush, going on to work as Marketing Assistant for Theatre and Dance at the Barbican Arts Centre. After launching their 2020 season, she returned to the Bush as Marketing and Sales Officer, and then Digital Marketing Officer.

Ed Theakston is Marketing Manager at the Bush. Ed has worked as a freelance producer and theatre-maker since graduating from East 15 Acting School six years ago, with a range of experience of self-producing. As a creative producer & director, Ed’s work has been produced at venues including Theatre503, King’s Head, Camden People’s Theatre and Tara Arts, including the recent Arts Council England funded tour of Theatre For Two. Ed has also worked in a variety of roles in theatres including as Front of House Manager at The Bunker Theatre for two years, and as Assistant Box Office Supervisor at the Royal College of Music.

Shannon and Ed run all of the Bush Theatre’s marketing campaigns for productions and for the venue as a whole, regularly collaborating with artists, freelancers, consultants and co-producers.